If you could ignore that ad then I have to say you have some amazing powers of ignorance. In any regards the need to commercialize doesn't give you carte blanche to entirely ignore what you are community is saying. It also amazes me that people think that I have to take whatever a company foists upon me in their attempt to commercialize. This site needs a community or they won't have to worry paying for anything. Like everything else there is a balance to be maintained I wouldn't expect some ***** who tells the community to die in a fire to understand the subtleties of the balance between business and the consumer. Web sites must never forget that they are in a vicious competition for eyeballs. Things like the Dragon Age ad can, over time begin to drive eyeballs elsewhere.